PROJECT OVERVIEW

CLIENT:

Brasfield & Gorrie

OBJECTIVE:

Create a large format Pre-Constructed Atlanta City Block Replica for Brasfield & Gorrie sales, marketing, and communication efforts.

MATERIAL:

Full Color Gypsum, High Gloss

OUR ROLE:

Design, Print, Project Manage

PROJECT DESCRIPTION

As part of Atlanta’s efforts to revitalize certain areas of the city, one entire city block is being rebuilt. Brasfield & Gorrie are heading up the efforts of this construction, and they wanted a model that would serve as a reference point for the project.

They approached ZVerse with the desire to create a 3D model of the entire city block as it will be once construction is complete. Brasfield & Gorrie wanted to use this model both to showcase the project and to have a visual reference throughout the building process and when meeting with architects. They also wanted this model to be large—larger than anything ZVerse had produced before.

Because the standard Full color print bed is 10″ x 14,” the team needed to design the city block with invisible seams so it could be pieced together into a visibly cohesive, 2′ x 2′ x 2′ model. From project request to final product, the project took two weeks to complete.